Overview: Digital marketing consulting involves advising businesses on how to leverage online channels to promote their products or services and achieve their marketing goals.
Key Components:
- SEO (Search Engine Optimization): Improving website visibility on search engines to attract organic traffic.
- Content Marketing: Creating and distributing valuable content to attract and engage a target audience.
- Social Media Marketing: Using social media platforms to build brand awareness, engage with customers, and drive traffic.
- Paid Advertising: Managing online advertising campaigns on platforms like Google Ads, Facebook Ads, and others.
- Email Marketing: Developing and executing email campaigns to nurture leads and maintain customer relationships.
- Analytics and Reporting: Tracking and analyzing digital marketing performance to optimize strategies and achieve better results.