Overview: Brand management and positioning involve creating and maintaining a strong brand image and ensuring it is perceived positively by the target market. This includes developing a brand strategy, managing brand equity, and positioning the brand in the minds of consumers.
Key Components:
- Brand Identity: Creating a distinct and cohesive brand identity, including logo, colors, and messaging.
- Brand Positioning: Determining how you want your brand to be perceived relative to competitors.
- Brand Equity: Building and maintaining brand value through consistent customer experiences and positive associations.
- Reputation Management: Monitoring and managing the brand’s reputation across various channels and touchpoints.